This week, Facebook announced a new feature of the Facebook SDKTrack this Framework/Library: Codeless App Events Setup. Codeless App Events allows users to easily track in-app activity and events without heavy coding. Users utilize a visual set-up tool to designate event names for app elements of choice. In-app activities include elements such as buttons, links, and images.
When an app user interacts with the buttons, links, images, or other elements; these events are sent to Facebook. App owners can manage and monitor the events through Facebook’s Events Manager. To utilize the new feature, apps need to integrate with Facebook SDK v4.34 or higher. Further, the SDK must contain the Facebook Marketing Kit.
To help app owners get started, Facebook has published a Getting Started with App Events Guide. The feature and latest SDK are available for both iOS and Android. For more details, check out developer docs.
With the release, Facebook hopes to lessen the need for developer work on app marketing campaigns. With Codeless App Events, app owners will gain more organic insight into how app users interact with an app or an element within the app. The goal is that developers can spend more time enhancing the native app, not on marketing and tracking elements.