Here are the six principles we decided on.

Let Data Empower Us

Data helps to remove the guesswork or hunches from our designs. We let it guide our decision making to design great products. But we don’t let data drive or remove our creative freedom. We need to understand the data and have a gut feeling of what is right or wrong.

Be Simple And Easy To Use

We ensure that our designs always look simple and easy to use. We don’t just take “that’s the way it is” for an answer. Making something simple and easy to use is always harder than making it complex, but it’s the right thing to do.

Be Consistent

Consistency helps to make users familiar with our designs. Our messages are clear and are communicated through simple, useful and familiar interfaces. And if we’ve found a way that works, we reuse instead of redesigning.

Keep The User In Mind And Empower Them

If we don’t know who the users are, we can’t design the right thing. That is why we keep our users in mind by doing the research, having empathy for them and designing what they need not what they want. This will ensure our designs empower them instead of overwhelming them.

Focus On The Key Tasks

Our understanding of users helps us to focus on designing the key tasks. By focusing we can ensure that users can complete those tasks easily and quickly rather than overwhelming them with too many choices.

Our Designs Are Forgiving

We understand that there is no such thing as a perfect design and nothing can prevent all errors. That is why our designs allow users to recover from mistakes. The ability to undo helps build trust in our designs.

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