Day 1 — Understand

This day we begin by taking some time to understand the problem and define the challenge we would like to solve. In our case, the milestone we are working on is the creation of an e-commerce for a luxury brand such as Chanel.

To do this, the first thing we will do is set a long-term goal, and the first questions we should ask ourselves are: Why we are involved in this project? and Where we would like to be in the future?

We established as a challenge to take Chanel from the physical world to online.

To work on this idea we defined a workspace, in this case we used a large paper attached to the wall that allows us to structure the information in sections and complete them through sticky notes, drawings, flows, etc.

Defining the workspace with the team

The next thing we need to do is to elaborate a series of questions, these will be a series of proposals that will help us think of scenarios and questions. In our case, these were some of the chosen ones:

  • Could the purchase be done in a few steps?
  • Could you include an auction model?
  • Would you be willing to make a deposit?
  • Should they have an assistant during the purchase?
  • How can you perceive exclusivity?
  • Do you need a tailoring process?

Here are a few examples of the questions we got that will help us define the following steps.

Sketching a journey map

It is time to define our user and define his interaction flow with the problem we are trying to solve. In this process we don’t have a previous research of the user, so we have to define ourselves. In our case, this was the user and his journey:

Our user name is Ana, she is 36 years old and is the CEO of a leading company. She needs to buy a dress for an important event in two weeks.

We establish the path the user will follow in the website and that will help us to determine new functionalities for our future product.

User flow in the shopping process

With all this information we would already be ready for the next phase of the process where we will try to transform each problem into an opportunity for .

How Might We — HMW

With this technique we rethink the questions with the intention of turning these challenges into design opportunities. The way the question is asked suggests that a solution is possible and can be solved in several ways.

Each person writes their own notes, one by one. At the end of this process, all the notes are collected, organized and the most interesting ones are chosen. These chosen notes will help us make a decision about which part of the map to address.

In our case these were some of the questions:

  • How might we develop new payment methods be like?
  • How might we include an auction model where users would be willing to leave a deposit?
  • How might we develop an online tailoring service?
  • How might we speed up the purchase in just a few steps?
  • How might we create an assistant during the purchase?

At the end of this process, through a silent vote, the team will have to choose the two most viable options within our project. In our case we chose to create a fast-paying process and have an online tailoring service.

Silent vote process

Although in the “traditional Design ” only one of the two functionalities would be chosen, it was decided to divide the group to develop both ideas. In my case I will develop the quick payment functionality.

Exhausted? This was just the warm-up! 😉



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