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For many tech companies, design and data are intertwined. Companies work amid a constant stream of data detecting the impact of every minute change, and rely on teams of analysts, data scientists or engineers to continuously monitoring hundreds of metrics and multiple iterations.
While design instincts are still valuable, data and analytics can help you hone your product understanding and ensure your decisions satisfy stakeholders. Here’s some things to keep in mind as a UX designers working with data. By Joanna Ngai.