We now have a team of 12, ship millions of tattoos around the world, and collaborate with prestigious brands on custom tattoos. And best of all, last year we reached a million dollars in artist royalties paid out to our artists whom we license our designs from. I am a big believer that passive income is the secret sauce to a creative life. My team and I are able to make that happen for our artists.
You’re currently in the middle of a product launch. Can you tell us about it?
Yes, we are a few weeks into launching the beginnings of the CreativeGuild, the latest labor of love of CreativeMornings. I have been feeling lost online, not sure where to find my likeminded, kind, creative folks on the internet. What I realized is that I am missing an online equivalent of what CreativeMornings is for me in real life — a safe, uplifting, inspiring space — so, I decided to build it.
We started with a Rolodex of creative companies, individuals, and jobs. You could describe it as a more soulful version of LinkedIn. I love that when you apply to be part of the CreativeGuild, you agree to a code of conduct. We believe that online experiences should feel more like face-to-face interactions. We care more about how you show up as a human than how your data shows up in an algorithm. And we aim to optimize for opportunities instead of advertisements.
We believe this version of the internet can exist. We are building it with an ambitious product roadmap ahead of us. I admit I did a little dance in the office when companies like WeTransfer, Herman Miller, and Help Scout signed up. If you consider yourself a creative company, you should apply. Here’s where you can find out more.
What have you learned about launching successful products and businesses?
Three things come to mind:
- Good things take time. Start something with a patient mindset. Don’t expect success to happen overnight, but keep showing up, and keep making it better. If you start something as a side project out of the deep desire of wanting to see it exist in the world, without the pressure of it having to pay your rent, you will be able to be playful and experiment. And when you’re having fun building the thing, people will feel that. Before you know it, you might have a viable business at your fingertips. And when that’s the case, make sure to learn every day to allow the space between where you are and where you want to be inspire and not terrify you.
- Be intentional with whom you surround yourself with. Intentional community is everything. The people around you impact the way you think and what you dream of. My coworking community has given me the courage to start businesses I would have otherwise not started.
- If your only contribution is anger, you’re not helping. Add light. Be playful. Try to sprinkle the possibility of a smile into everything you do. Be a warrior in the service of joy. People love products and services that fill them up and make them feel good. Be a shining light, a force of good in whatever world you operate in.
Describe your journey from UX designer to serial entrepreneur. What was the motivation for you?
I grew up with entrepreneurial parents and knew I wanted to start my own business. I always waited for that perfect moment to present itself. When I was pregnant with my daughter, I realized that there will never be an angelic choir coming down from the sky telling me to start my business now. So I started my first business, my design studio, the day my daughter was born.