From its beginnings as a data centre in 2016, Here East has now evolved into a cultural hub that strives to bring together academia, business, and entrepreneurs from a variety of sectors – with a common thread of embracing digital culture and collaboration.
Originally planned as a data centre site, in 2017 Here East became home to the official Olympic Park press centre but a year later, the £100 million project is now host to a number of working spaces, and regularly holds events to encourage creativity and collaboration for its perhaps traditionally disparate residents.
“To us, having culture embedded within the new era of technology is really important and we just thought we’ve been cut off from these areas for too long, so our aim is to make sure we transform this,” Gavin Poole, CEO at Here East told Techworld.
The sprawling complex covers 1.2 million square feet in the Queen Elizabeth Olympic Park, bringing together a range of businesses from technology to fashion and education, and the University College London and Loughborough University London have both located there as well.
During the tour, we saw the large open areas, offset with theatre spaces either under construction or ready for use. There were offices of every size, and bigger rooms for companies to hold meetings or work in. Further into the site, there’s a cafe area accompanied by open spaces for people to chat and mingle.
The press centre entrance was on the left, while BT Sports and Loughborough University London are located next to each other on the right. Two shuttle buses are available: from Stratford station and Hackney Wick, for a quick 10 minute run to and from Here East.