Visibility of system status

At this point does a good job in general, providing enough feedback to the user and keeping it informed. For example, in the notification section we have a message to avoid the empty space.

Match between system and the real world

In the menu we can see a common language used in the digital world empathizing with the user and making navigation easier. Elements like “Home” or “Notifications” are present in most of the webs that we use daily.

User control and freedom

When you choose an option that leaves the main page, there is other option to return without putting barriers to the user. Trying to upgrade my account to the premium one, opens in an external link to the page but I have the option to return at the main page again.

Consistency and standards

We can find inconsistency in the language of the web at some points. Using differents words for the same action. For example, using “Network” and “Connections” to see people who connect with you.

Error prevention

We have confirmation options, for example, when we want to connect with anyone. You can customize an invitation before confirming your request to prevent unexpected errors.

Recognition rather than recall

LinkedIn tries to minimize the user’s memory load by making objects, actions, and options visible. The user shouldn’t have to remember information for mention anyone in this case, we have a help to remember us the action..

Flexibility and efficiency of use

We have accelerators to speed up the interaction for the expert user, like a advanced search menu to make easy the process of search a job, people or posts.

Aesthetic and minimalist design

We have too much information at a glance creating a visual noise that can make the user uncomfortable.

Help users recognize, diagnose, and recover from errors

Error messages should be expressed in plain language, precisely indicate the problem, and constructively suggest a solution. When we don’t have results for a search, LinkedIn provides us multiple options to solve the situation.

Help and documentation

Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. We have plenty of information in the “Help” page to solve our problems.


As we can see LinkedIn is quite complete and despite having some errors, after this we can conclude that it is a pretty usable website without many errors. But like almost all the webs, it has several points in which it can be significantly improved.

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