After analysing how competitors placing their ads on the homepage and read page, me and my team agreed that user experience is the most important thing in arranging ads strategy. Importantly, the variety of ads location and condition should not disturb user. Thus we classify the experience into two different parts as follows:
Optimising the view-ability
We might need to locate the ads comfortably for users. It should be smooth where user barely recognise it was an ads.
Optimising the action
There are several ways how advertiser pays for the ads, either pay for each impression or clicks. Apparently, it might depend on several factors: advertisers’ need, cost, product speed performance, content, etc.
According to the study, several type of ads might be implemented. Those, well known as inventory, should be less distracting and could maintain the app speed performance. The inventories below are ordered by its comfort to user experience:
a. Native ads
This kind of ads might look similar to nearby part (e.g. articles in the streamline)
b. Hanging Banner Frame (HBF) ads
It might be located at the bottom of the screen
c. Below Article (BA) ads
It is located at the end of paragraph or article
d. Rich Media
This ads is interactive, where user could interact with the banner (e.g button on the video)
e. Interstitial ads
It would replace splash screen by putting our our brand logo on advertiser’s banner
f. Premium ads
This ads is special, where it could be as customisable as requested. Occasionally, advertisers want different actions on their banner
The (best) formation
6 types of ads inventory has been recommended. Apparently, the combination of them should improve and enhance the value of UX and business oppositely. Further discussion amongst team and stakeholders needed, where we should navigate hard decisions to create win win strategies for the product.
These following 2 diagrams would be tricky. Hence, I decide to map them from different perspectives.