How is an with minimal marketing spend and next to zero technical innovation on its way to becoming one of sports retail’s most vital players? Thanks to a woman with the “world’s deadliest thighs,” a focus on female fringe sports and a profound commitment to modern sisterhood.



Source link https://www.forbes.com/sites/katiebaron/2018/08/02/--the---brand-in-waiting-thats---to-athleisure/

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