3. Communicating ideas

Once you’ve drawn out the problem, is perfect for generating ideas for solutions. It’s quick, easy, and everyone can see what you mean — it’s also visual so you and your team can quickly identify, discuss and filter the good and bad ideas out.

Whether it’s a screen, or a service design even simple diagrams will help you get your message across, AND explained clearly and easily.

One of the best methods to ensure you reach a great idea that everyone agrees on in a group setting is to:


· Split the group into smaller teams, 2–4 people per team is ideal.

· Get every individual to draw out 4–5 quick ideas which solve the problem.

· Each individual presents their ideas and feeds back to others.


· Take the best parts from everyone’s first ideas and iterate on your solutions, incorporate the popular elements that your colleagues came up with, get rid of the stuff that wasn’t too popular or in hindsight feasible.

· Go through the presentation and feedback session again. This time try to form a group consensus as to what elements should be combined to make the best possible solution your teams can come up with.

· Assign someone within your group to draw up the collaborative effort into a consolidated sketch. This will ensure all the best elements are featured in your final design.


· Bring the group back together and repeat the present/feedback loop, this time each team presents their final sketch idea.

· As before, each group takes the best parts of the other groups’ ideas and incorporates them into their own amended design.

· After this round come together and combine the best overall ideas into one design.

At the end of the session you’ll have an ideal group consensus on an approach or a design. Importantly, it’s been democratic as everyone had an opportunity to feed into the mock-up. The solution produced is reflective of all the best ideas from the whole group. Perfect!

Top Tip: Even when working alone sketching multiple quick ideas helps combine and consolidate your thoughts as you go, meaning you’ll still be able to easily communicate the how, why, and most importantly who your designs will help. Also, being able to swiftly doodle “I’m thinking this” helps overcome language barriers when working with international clients/customers — in my experience this has definitely saved time, and unnecessary frustration from both parties.

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