Optimizing and controlling the product life cycle is easier said than done and starts way before the introduction of a product. It requires a strategy, careful planning, execution, and control. Above all, it requires a process and methodology for all phases of the process. Software products are no exception, on the contrary, given the high pace of competitors emergence and technology changes, software products appear and fall off the market much quicker than other more traditional products.
One of the most classic and prominent examples of the complete software product life cycle is Netscape Navigator. It was once the dominant web browser in terms of usage share, but as a result of the first browser war, it lost virtually all of its share to Internet Explorer. Let’s look into its history broken down by product life cycle stages.