/kəˈmyo͞onəˌkāt/
verb
share or exchange information, news, or ideas.

User experience is all about listening and communicating with users, colleges and stakeholders to derive logic from the current problem or to foresee any future obstructions. in itself is a buzzword and acronym that can cause distraction from what user experience is actively doing.

Communication leads to community, that is, to understanding, intimacy and mutual valuing.

Rollo May

Thought shower, hyperlocal, micro-customer flow, omnichannel, wicked problems, user journey, micro/macro-movement, are all examples of buzzwords that could leave one-self in a daze of interpretation. These buzzwords are a false dichotomy, in an ideal process for what they stand for. Are keywords destroying what user researchers, information archetypes, designers, and strategists do?

Aleksandar Pasaric

It boils down to Heuristic Evaluation.

  • How people perceive information.
  • How they remember what it is that they’ve perceived.
  • How people use that information, and what they remember to act in pursuit
    of goals when using a system that you’ve designed.
  • How we can design systems to use the knowledge about people, to improve the user experience.
  • How to design specific types of systems in order to provide a greater user experience.

Businesses are now focusing on their users but, are also focusing on keywords to define them. We can find this within the human resource sector in their Applicant Testing Services. ATS allows companies to electronically manage their recruiting and hiring process and to store/track the information, notably, scanning applicant resumes for specific keywords related to their job postings.

Counting keywords to map an individual is not the same as having a in plain English. Let’s not forget that the user is not a number, but an individual with the needs and wants of many.



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