In 2010, the eyewear industry got its long-awaited new player. Warby Parker entered the market with a simple offering: stylish Rx glasses, bought online, for a reasonable price.
While this sounds like a pretty obvious concept in 2018, the world of ecommerce was just beginning its insane growth streak back in 2010. And glasses, of all things, weren’t something that many people thought could be purchased online.
But through a simple try-before-you-buy system, Warby Parker made it possible.
Flash forward eight years, and Warby Parker has become a household name, with more than 50 stores across the United States and Canada, and more than $290 million raised. The brand has evolved beyond a simple set of glasses to become an example for many startups, particularly where social good is concerned.
For each pair of glasses sold, Warby Parker donates a pair to someone who needs glasses but doesn’t have access to them.
Gilboa has helped Warby Parker grow from a small ecommerce startup to a massive brand, and has helped evolve the company beyond an ecommerce brand, providing vision tests alongside the product.
At Disrupt SF, we’ll discuss how Warby grew its ecommerce presence, the company’s approach to offline retail vs online, and what’s next in store for Warby Parker.
Gilboa joins other notable speakers such as Drew Houston, Priscilla Chan, Ashton Kutcher, Reid Hoffman, and many more.
Tickets to the conference, which runs September 5 to September 7, are available here.