You might think that this isn’t particularly groundbreaking as anyone can create a website on WordPress.com or Squarespace and do the same thing. But the company also lets you create a paywall and build a subscription base.
Many writers don’t want to deal with the technical details of running a website. That’s why Atavist gives you the tools so that you can focus on your stories.
While WordPress is probably a much more solid CMS than Atavist, it could mean that Automattic wants to start offering subscriptions and paywalls. You can imagine WordPress.com websites that offer monthly subscriptions natively.
Subscriptions on WordPress.com is good news for the web. Medium abruptly canceled its subscription program leaving many independent publications in the dust. So it’s hard to trust Medium when it comes to providing enough revenue to independent writers.
Automattic could create a seamless portal to manage subscriptions to multiple publications. And this could lead to less advertising and better content.