By 2020, it’s estimated that 50 percent of all searches will be voice. There’s no denying its power.

Even though voice user interfaces (VUIs) have been around for a while, designing for them is still relatively new. And they’re quickly becoming the next frontier.

Clive Lavery hit on some best practices for voice design in his Adobe MAX session, “That’s the best I’ve ever .”

As voice-first apps and experiences become the new norm, designers need to shift their thinking to the future of voice: multimodal. These voice-enabled interfaces incorporate images, icons, and other interactive content.

Moving from “don’t make me think” to “don’t make me tap”

The biggest challenge around voice design is that it’s changing all the time. The design principles and best practices are still being written. And most of the current tools are still grounded in visual design.

Clive emphasized the importance of making the shift from #voiceonly to #voicefirst. And it’s really about shifting your UX perspective from “don’t make me think” to “don’t make me tap.”

Here are four best practices of-the-moment for getting to a more intuitive voice experience:

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