Terroirs d’Avenir – UX design
The first task:
It’s been 2 weeks that I started my course in Ironhack Paris. We have got our first project brief on the second day /4th September/ which was about choosing a grocery company then designing for it an e-grocery shopping platform in group. Following the submitted course, we had to go through all the 5 stages of the Design Thinking process from the “Empathise” phase till the “Test”. I’m going to show you through this project all the tools and methods we were using.
Before jumping to the “Empathise” part, let’s talk about the UX Strategy Method and the Competitive Analyses. These are the methods the designers have to start with the whole process.
UX Strategy: lies at the crossroads of UX design and business strategy. It is used to create an understanding between designers and the goals of the business/product/feature. More specifically, it’s a document of guidelines and rules that outline how the design team aims to achieve the organisation/product objectives.
Competitive Analyses: identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. It’s a critical part of your company marketing plan. (Feature comparison, Market positioning)
Let’s see all the Design Thinking Process step-by-step and its tools!
The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve. Empathy is crucial to a human-centred design process and empathy allows design thinkers to set aside their own assumptions about the world in order to gain insight into users and their needs. The designer has to engage and empathise with people to understand their experiences, their needs, motivations and the problems that underlie the development of that particular product. The tools we were using for it are the surveys and interviews.
During the Define stage, the designers put together the information they have created and gathered during the Empathise stage. They will analyse their observations and synthesise them in order to define the core problems that they have identified up to this point.
During the third stage of the Design Thinking process, designers are ready to start generating ideas. They’ve grown to understand their users and their needs in the Empathise stage, and they’ve analysed and synthesised their observations in the Define stage, and ended up with a human-centered problem statement. They start to ‘think outside the box’ to identify new solutions to the problem statement they’ve created, and they can start to look for alternative ways of viewing the problem.
“A simulation or sample version of a final product, which is used for testing prior to launch.” The goal of a prototype is to test products (and product ideas) before sinking lots of time and money into the final product.
Designers test the complete product using the best solutions identified during the prototyping phase. This is the final stage of the 5 stage-model, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathise.