15 common rating scales explained ›
There are endless ways to ask questions of participants in surveys. Let’s look at some of them.

Proactive UX design: a big leap requiring baby steps ›
When teams engage in proactive user experience design, they deliver better products.

You can’t research without context ›
How Shopify thinks about onboarding and team structure to set new team members up for success.

Is digital ‘dumbing down’ desirable? ›
Software has never been more accessible than it is today. Is this digital ‘dumbing down’ as desirable as it first appears?

Guiding principles for effective product discovery ›
Six tips to keep in mind when running research and discovery, to make sure you keep your audience in mind.

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