The nuance of better ›
If you want better products from your teams, define what better means and what needs to be better.

Only one deliverable matters ›
Somewhere along the way, detailed wireframes, high-fidelity comps, and motion prototypes all got enshrined as critical deliverables. Only one deliverable matters: the product itself.

Skip user research unless you’re doing it right — seriously ›
When time constraints force us to drop the rigor of our design process, the user research you conduct loses its validity and ultimately its value.

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