Our portfolio company Stash, which offers a super simple mobile investing app and has roughly 2.5mm users, did some analysis on male and female users to see if there was a material difference in risk tolerance between men and women on their service.
The conventional wisdom is that men are risk takers and women are more conservative.
Stash found that there really isn’t much difference between male and female users of their service when it comes to risk tolerance.
And they found that women are more tolerant of the highs and lows that come with being an investor.
Check out the data here.