What makes a font ‘UX/UI-friendly,’ anyway?
I would describe UX-friendly typefaces as those that contribute to an experience that helps people accomplish a goal. Because many tasks require navigating through a series of screens over time, it’s important to maintain branding in a limited amount of space throughout that experience, and expressive display faces like Sarina and Montserrat do that well.
Every experience requires a little reading (or more than a little), so typefaces like Acumin are vital. It’s also important to present choices and next steps to users in a straightforward way, so the clarity baked into typefaces like Fira Sans is extremely valuable. And remember that UX happens on devices of all sizes. Often the same user has an experience that spans multiple devices. Some of the typefaces in this pack, like Acumin and Roboto, come from big families that offer additional variations that help with flexible typesetting. The variations included in the pack offer a taste of the broader family.
How do you pick the right font for your project?
First and foremost, find typefaces that do the text jobs your experience needs done. Next, determine the most appropriate type for you. The fonts in this pack aren’t a ready-made solution for every product — rather, they’re an example of the kinds of typefaces that will help every user experience succeed. The Typekit library is full of options that can help you find good typefaces that are unique to your brand.