We also noticed that, for the most part, we’ve let new users figure out Todoist on their own. That means there are useful features that they miss. With that in mind, we’re redesigning our “empty screens” — not just to make the more delightful to use, but also to provide helpful, contextual tips to users that lead them to the next step in getting more organized and in control of their tasks.

What insights about users have you discovered that led you to this year’s ?

We are always in touch with users through our support team — they do an amazing job compiling not just bugs, but also requests and suggestions. And we always have these in mind when considering new features or improvements.

During the first two months of Todoist Foundations, we also contacted some of our most active users, both premium and free, scheduling user interviews and sending out surveys. That feedback has given us a better idea of how people actually use Todoist, and what common problems they face. Lastly, we use analytic tools and (completely anonymous) usage data to understand which features are used most, and which are barely used at all.

Some specific examples of insights we discovered talking to users include: many don’t know how to create sections within projects and subtasks, and the people who do often feel a lack of context in tasks and subtasks. People are also concerned about losing information in shared projects since it’s easy for someone to inadvertently complete something or completely rearrange a task hierarchy. These are three of the usability problems we’ll be tackling in the upcoming months.

Will the changes roll out all at once in a radical redesign, or will they be steady updates over the following months?

In the past, we used to do big cross-platform releases, and they were always stressful. It led to burnout, and features that weren’t properly tested. We decided the PR bump we may get from a big release isn’t worth the bad experience for our team and our users.

Now we work on steady updates that

Ana Ferreira, head of design at Doist.

deliver new features and/or improvements every couple of months. This approach fits our six-week work cycles well, and makes it easier to get early feedback on changes and iterate — or even reconsider their value altogether. It also means our users never have to wait a long time to get new updates.

This doesn’t work for every release. Some features may be dependent on other features, or bigger design changes may need to be released together. In those cases we may do bigger releases, but we won’t have just one massive update like we’ve done in the past.

I don’t think there is an optimal way for doing releases. It depends on the company, the business model, the specific changes being made, etc. For example, if a product only gets a paid upgrade every couple of years, the upgrade needs to justify the cost. A big release, with big marketing promotion, makes more sense in this case.

Todoist is a subscription service and our company’s objective is steady growth (as opposed to a huge valuation or an acquisition), so making sure our users know that we’re constantly improving our apps — and put trust in us to do stable releases — is more valuable to us in the long run than a one-off media blitz.

Todoist allows you to add a task by using the microphone on your smartphone. Are you looking at expanding the use of the voice-enabled UI on Todoist?

The fundamental actions of Todoist are adding tasks and completing tasks, and no matter what other features we add, we always need to be thinking about ways to make the fundamentals more seamless. It’s easy to lose sight of that. The time between thinking about a task and adding it to Todoist should be mere seconds. That’s the only way people will make it a habit. Voice interfaces (and conversational messaging interfaces) are becoming more and more popular and have a lot of potential for minimizing the ‘thought-to-task’ time if done well.

That said, at the moment we don’t have concrete plans to dramatically change the way we use voice-enabled UI on Todoist yet, but our roadmap is never fixed in stone.

Visit Todoist’s website to learn more about the app, and for UX insights sent straight to your inbox, sign up for Adobe’s experience design newsletter.

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