Smart: Google AI helps you stay on top of your email.
“This led to features like Nudging, Smart Reply, High-priority Notifications, Assistive Unsubscribe, and Smart Compose.”
Google’s new AI changes are based on empowering users to work smarter and get through their workloads more efficiently. Nudging is when Gmail reminds users to reply to high-priority emails and follow up on sent ones, while Smart Reply suggests ready-made responses to emails for faster replies. This is a good reminder to designers to take their users’ objectives into account when designing UIs and help them accomplish their tasks with less friction.
Easy to use: Help users accomplish more from their inbox.
“This led to features like Offline, Side Panel with the improved Tasks app, the new Google Material Theme, and Snooze.”
Convenience seems to be a big theme in this redesign because Offline lets you read and respond to your emails even without an internet connection, while Snooze temporarily takes away emails from your inbox and only surfaces them to the top when you need them. From this, we can glean that Google’s aim was to give its users more freedom and control, boosting the overall UX.
“When we design features, we don’t necessarily design for one or the other, but rather for solving certain problems. One example is how we help the user work offline better or how we help the user feel more confident sending sensitive data via email,” says Jeroen.
Great UX is a continuous process
One thing about Google is it loves to be dynamic with its design since it understands that — to ensure great UX — design has to be a living, breathing process that applies new ideas, feedback, and possibilities.
While this redesign is expanding across all aspects of Gmail, at the moment it’s still mostly found on Gmail’s web version. The company has plans to roll out this latest version of Material Design on mobile, too — eventually.
“The visual redesign has been focused mainly on the web. However, we introduced new features on both web and mobile at the same time. We are currently exploring what it means to apply the new Google Material Theme to mobile as well,” says Jeroen.
It’ll be exciting to see how Google takes these new design features and makes them work for stellar UX on mobile devices as well.
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