Use to ease your readers through your guideline

don’t need to be dry. And they shouldn’t make the reader want to drag their feet. should ease your reader through a tricky process.

Imagine someone’s teaching you how to assemble a chest of drawers. It wouldn’t feel natural if they spoke like they were reading from a manual — this is why tone of is important.

Tone: How you change your voice to suit a purpose or mood.

Using tone with purpose

When a guideline, the tones we might use are friendly, matter-of-fact, authoritative and encouraging.

We use different tones for different purposes. Throughout a guideline, purpose changes. And you’ve guessed it — tone should too.

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