When customers visit your website or use your app, there’s an opportunity to engage and connect with them to increase their likelihood of taking a desired action.
Whether it’s to help convert a key account, to promote your latest product, ask for feedback, or just prompt them to start a chat, video can help. Unfortunately, most businesses are behind the curve in utilizing video to its full potential. Part of this is because the right solution to have an impactful connection with customers at scale simply hasn’t been available.
That’s why we’re happy to release Video Bots, helping businesses leverage video to create personal and and engaging experiences that drive action. For our customers already using our bots, they’ve seen 4x the typical engagement rates of email.
Or maybe you’re an e-commerce business who wants to grow your subscriber list. Banners and in-page call-outs are easy to miss, the best way to engage your audience and grow subscribers is with video.
Personalization and practices like account-based marketing have provided great benefits to the businesses that have adopted them. And video is the best way to personalize an experience for each and every customer.
With our recently released Custom Bots, you can automate next steps by making it easy for leads and customers to take the right action next, all without losing context. Whether that’s registering for a webinar, subscribing to a newsletter, filling out a survey, requesting a demo, scheduling a meeting, upgrading, purchasing, it’s all possible with our apps ecosystem. We’re the only company enabling businesses to couple video and bots to create even more personal and engaging experiences for their customers.
If you want to be one of the first to use Video Bots on your website, you can request early access here.
Source link https://www.intercom.com/blog/video-bots-the-future-of-sales-automation/